A Content Management System (CMS) is a software application or that is used to create and manage digital content. Content management services are generally used for Enterprise Content Management (ECM) and Website Content Management (WCM).
Using a content management system has numerous benefits but the best one is that it provides tools for one-to-one marketing. One-to-one marketing is the ability of a website to arrange its content and advertisements according to the user's interests using the information gathered by the site. Another benefit of using a content management system is that the URLs generated are Search Engine Optimization friendly. Thus, your website will show up in the search engines.
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